Nico Nobili
6 min readMar 24, 2022

In just 15 years Tobias Lutke created a company worth 60 billion dollars, giving everyone the opportunity to open an online store. Here’s Why Shopify Will Beat Amazon

Tobias Lutke, Shopify logo, and another man
Tobias Lutke, Shopify logo, and another man

In 2005, Tobias Lutke was working as a developer at German software company Xing. He was not happy with his work. He wasn’t happy with the scarce supply of e-commerce platforms on the web: the existing ones were too complicated and expensive for small businesses.

Nico Nobili

An Italian Dark knight. CEO of Sybershel Using Technology,health tech and AI to Create Mergable Solutions for the human. Like Cyborg > Sybershel.com