6 min readMar 24, 2022
In just 15 years Tobias Lutke created a company worth 60 billion dollars, giving everyone the opportunity to open an online store. Here’s Why Shopify Will Beat Amazon
In 2005, Tobias Lutke was working as a developer at German software company Xing. He was not happy with his work. He wasn’t happy with the scarce supply of e-commerce platforms on the web: the existing ones were too complicated and expensive for small businesses.