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Nico Nobili
6 min readMar 23, 2022

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At 23, he made more than 50 million with childish videos on YouTube. Here’s how MrBeast did it and why he gives away millions every year

Man dumping pail of paint on MrBeast
Man dumping pail of paint on MrBeast

When most people think about videos for kids on YouTube, they imagine cute and harmless clips of young people singing or playing. Instead, there is another side of the phenomenon: I’m talking about what made 23-year-old MrBeast a millionaire.

His real name is Jimmy Donaldson, in 2021, his videos totaled more than 10 billion total views.

Since he was 18, MrBeast has made millions by uploading silly and often hilarious videos to YouTube. His content is varied, but it usually revolves around doing stunts or challenges and giving money to his viewers.

But how did he create all this interest? What is behind his videos that are so viral and that work great bringing him all that traffic?

I will try to answer these questions.

In my opinion, there is some sort of holy grail that I will explain. It might be useful even if you don’t make videos for YouTube or Tiktok, but in general, you are his social network.

MRBEAST BEFORE HE DID YOUTUBE

MrBeast, a beachball, and a car
MrBeast, a beachball, and a car

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Nico Nobili
Nico Nobili

Written by Nico Nobili

An Italian Dark knight. CEO of Sybershel Using Technology,health tech and AI to Create Mergable Solutions for the human. Like Cyborg > Sybershel.com

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